Brooke White Loves Tassi

Brooke White to EllsworthsIf you’ve been following American Idol this year, you will recognize Brooke White, who was a top 5 finalist. We’ve known Brooke and her family for years. The Whites were our neighbors while Brooke was growing up here in Mesa, Arizona. They are some of our favorite people. Brooke and my daughter Katie are the same age and are good friends.

Brooke White

Brooke, her mother Kaylene and Brooke’s sister Katie have been wearing the Tassi for years. They helped me so much as I was developing and refining and even naming the Tassi. I think Brooke was about 12 years old when she started using the original hairwrap–it didn’t have a name then and looked very different. Brooke and her mother have been some of my biggest supporters and encouraged me for years to do something with “that hair thing.” These days the Whites live right across the street from us, so I still use Kaylene for feedback on my latest Tassi ideas, like colors, fabrics and marketing.

We were thrilled when Brooke got on American Idol. This whole season, we’ve watched and voted for her. Kaylene told me Brooke still uses her Tassi every day and has had a Tassi with her in Hollywood throughout the American Idol competition. Brooke has a hot pink Tassi right now and keeps it hanging on her bathroom doorknob. We have had so much fun cheering for Brooke the last few months and hearing some inside scoops from her parents.

By the way, Brooke is exactly the person you saw on the show. Sweet, sincere and very talented.

We love you Brooke!

Right: Brooke White, long time Tassi user and American Idol top 5 finalist

4 Responses to “Brooke White Loves Tassi”

  1. Cheri says:

    Wow! My family has watched Brooke White through the whole American Idol adventure and loved her. She is very talented and what beautiful hair! I bet the Tassi is a huge help to her. I have used my Tassi for months and love it. If Brooke has used one since she was 12, it tells me that what I have thought is true, which is, once you’ve tried it, you don’t want to be without it. It will be fun to watch where Brooke’s career goes from here and Tassi too!

  2. Kaylene White says:

    Hi Shawna…very cool. Thanks for your kind support of Brooke, and thanks for bringing us and the world the amazing Tassi. We girls at the White house can’t live without it; a beauty staple to say the least. We wish you and your family all the best and continued success with the Tassi. Go Shawna, and Tassi…you ROCK!!!

    Love,
    The White Girls

  3. Lisa Cocuzza says:

    Hi Shawna,

    Just checking in on your blog. Everyone’s lovin’ Tassi, as always!

    Lisa

  4. Lindsee says:

    Wow! I am so excited for you! It sounds like everything is going so well and you are having success! Impressive. I still use mine too:)

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